Jeff has been in the saddle and raced since his childhood, as a young adult he worked at Mikes Bike in Miami for almost a decade. He won the Australian Masters Champion in Road, Track & Criterium in 2004 and entered the business world of the cycling in 2007, when he founded Cabarita Beach Cycles. Rachel, a passionate Mountain Biker, joined the ride in 2017, and together we’ve built more than bike shops — we’ve created cycling hubs where stories start, friendships are made, memories shared and every ride feels like an epic one.

We’ve moved locations, weathered storms, and even bounced back from losing our prime spot in Murwillumbah. Why? Because nothing can keep us from doing what we love — getting people out there, riding safe, and having the best time possible. So, we simply created a new prime spot for you in Mooball.

Our mission isn’t just to sell you or hire you a bike.
It’s to give you:

So, when you book with us, you’re not just hiring a bike — you’re riding with people who pour every ounce of energy, expertise, and heart into making your adventure unforgettable.

That’s just the short version – there’s a lot more to our story, and we’d love you to read about the triumphs, challenges, and adventures that shaped who we are today in our Blog